ABOUT BLURAN
A Little About Us
Bluran company was founded in 1991 and is committed to quality, excellence and innovation in the field of hardware for the furniture and kitchen industry.
Bluran has made it her focus to provide customers with all the solutions for planning and designing of home furniture in one place, there is no need to run around anymore... all in one place.
The company's business vision is to set a high standard of service and optimal solutions for our customers.
For the past 30 years, Bluran has successfully represented BLUM, the Austrian quality brand leading the hardware market in the world.
The Company's Vision
Bluran strives to maintain its position as a supplier of raw materials to the furniture industry and in particular the kitchen industry, by marketing and selling products of the highest quality and at the right price, as well as continuing to provide solutions for planning, assembly and solving technical problems.
In order to realize its ambition, Bluran is committed to focusing its efforts on finding new products of the highest quality and level, as well as investing resources in marketing, professional staff and training. In addition, the company is committed to continue to prioritize the three values on which the company is founded: morality, service and prosperity.
Company values
Morality - Ensuring fairness and transparency with customers and suppliers: sharing and providing reliable and accurate information, fulfilling commitments and clear prices.
Service - Providing efficient and fast service, while maintaining professionalism, control and meeting schedules. Create a pleasant and comfortable work environment and a current inventory of products.
Prosperity - Creating a partnership of interests between Bluran, customers and suppliers, promoting customers through regular updates on innovations in the industry, importing new products and maintaining high quality.
Brand Philosophy
GLOBAL CUSTOMER BENEFITS, which is based on synergistic cooperation between the manufacturer and the sales person, installer and end customer. This is the strategic basis for activity and decision-making in Bluran. Every product marketed by us should provide a tailored and accurate solution to the manufacturer, salesperson, installer and end customer. In this way a synergy and partnership is created in the whole creative process.
Bluran Leads Two Core Brands
Blum - The most advanced Austrian hardware brand in the world, which Bluran has been importing to Israel for almost 30 years. The global company BLUM is constantly working on technological developments that meet the most stringent standards, along with hundreds of hours of watching end customers, which helps in understanding the needs and solutions required.
Porta-Line - The brand for raw materials and finished products, which allows you to create quality and innovative furniture items, while making a harmonious adjustment of texture and color between the various items in the space - TOTAL DESIGN.
Bluran Represents Blum in Israel
Bluran is a groundbreaking and leading company in the field of raw materials for projects and the furniture industry. In addition, for the past 30 years Bluran has successfully represented BLUM, the Austrian quality brand leading the hardware market in the world.
The user experience is top priority for product designers. The end user wants a comfortable, accessible, ergonomic and practical environment. Based on these insights, BLUM hardware products are developed. The products are all manufactured with the most advanced technology. Durable for years, without glitches. The high quality level is guaranteed by comprehensive material inspections, safety and load tests.The advanced forging solutions from BLUM are based on advanced and smart technology, perfect movement, optimal function and ergonomic design that are reflected in the opening and closing mechanisms of drawers, rails, hinges, cards and drawers, in the opening technology without handles, in the internal arrangement systems of drawers and more.
Porta-Line, Bluran's Design Brand
In the field of design, Bluran has established "Porte-Line", a kicking, groundbreaking and innovative design brand that aims to lead in the field of finishing materials for projects and the furniture industry, while constantly adopting modern technology and uncompromising quality.
What will you find in Porte-Line?
- All the leading materials, colors and trends for kitchen and furniture design
- Materials and design ideas for any project: Veneer, HPL, PL, acrylic, glass, solid wood etc.
- A rich and varied collection of doors – all the doors have matching backs and edge bands for the perfect design and full balance to prevent bending.
- Wall cladding and work surfaces for counters and tables
- Designed roller shutters BOX MILANO - In a custom shade from a rich fan of dozens of colors
- Personal shelving design from aluminum profile
Logistics Center and Advanced Factories
Bluran has state-of-the-art factories for the production of glass doors, glass claddings in every shape and size and high-quality printing on glass in every design element you desire and in any color by the world's most advanced printer. Bluran also has an innovative and advanced factory, which currently leads the field of wood door production in a wide range of designs, colors and finishes. In addition, Bluran has a sophisticated logistics system and a professional service department that provides the customer with comprehensive solutions and a perfect service experience.
Materials and Innovation in Design
Bluran has become a leading Israeli representative in the field of finishing materials and designs, brings the newest and most innovative materials to Israel directly from the largest exhibitions in Europe. At Bluran everyone can find the most innovative finishing materials in a variety of budgets and design without limits
A Complete range of services and Solutions
Bluran provides a complete range of services, solutions and products, including five information and display centers scattered throughout the country, where you can be exposed to a modern range of home furniture design products, choose materials and technological solutions, organize and arrange storage in different furniture according to your personal needs and receive personal information and advice.
Bluran holds lectures in the different centers on the subject of kitchen interior design according to BLUM's dynamic space concept.
Represented Companies
Other hardware solutions from the leading companies in the world are waiting for you at Bluran: Ta'or rbox wooden drawers from VAN HOECHE based on the Movento technology, pantry and cabinets from VAUTH SAGEL, sophisticated sliding systems for small, medium, large cabinets and partitions between rooms, from HAWA-EKU and MIXAL, Hanging and storage systems for cabinets and closets from SERVETTO and internal trash cans from WESCO.
